Firework
Founded Year
2017Stage
Series B | AliveTotal Raised
$214.26MValuation
$0000Last Raised
$150M | 3 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-25 points in the past 30 days
About Firework
Firework is a technology company specializing in video commerce solutions within the ecommerce sector. The company offers a platform that enables brands to create and host interactive and shoppable video experiences on their websites. Firework's services cater to various industries including beauty, fashion, grocery, and consumer electronics. Firework was formerly known as Loop. It was founded in 2017 and is based in San Mateo, California.
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Firework's Product Videos
ESPs containing Firework
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The social commerce enablement tech market provides third-party software platforms that allow brands and retailers to sell products directly through social media channels. These solutions include live shopping platforms, conversational commerce tools for messaging apps like WhatsApp, and social storefront management systems. Companies in this market offer features such as in-app checkout capabilit…
Firework named as Leader among 10 other companies, including TalkShopLive, Salesfloor, and Flaminjoy.
Firework's Products & Differentiators
AVA (AI Video Assistant)
AVA is an AI-powered video assistant that integrates directly into retail websites to answer customer questions using natural language. It provides instant, context-aware responses enriched with video content, helping users discover and understand products faster. AVA leverages brand-controlled knowledge and video libraries to simulate a human assistant, tailored for commerce.
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Research containing Firework
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Firework in 4 CB Insights research briefs, most recently on May 25, 2023.
May 25, 2023
Will livestream shopping ever take off globally?
Expert Collections containing Firework
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Firework is included in 4 Expert Collections, including E-Commerce.
E-Commerce
11,928 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Sales & Customer Service Tech
739 items
Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre-, during, and post-purchase of goods and services.
Retail Tech 100
200 items
The most promising B2B tech startups transforming the retail industry.
NRF Big Show 2025: Exhibitors
959 items
Latest Firework News
Aug 27, 2025
南信州発アウトドアブランド「FUTURE FOX」がFireworkを導入 2025年8月27日 10時00分 動画コマース・ライブ配信ソリューションを提供するFirework Japan株式会社（本社：東京都品川区、Country Manager：田島 一樹、以下Firework）は、キャンプギアを中心にSNSや口コミで人気を集める南信州発のアウトドアブランド「FUTURE FOX（フューチャーフォックス）」がFireworkの統合型動画ソリューションを導入し、動画マーケティングを強化した結果、動画を視聴したユーザーのコンバージョン率（CVR）が非視聴者と比較して最大5倍に向上したことを発表いたします。 本取り組みにより、FUTURE FOXは高画質動画とシームレスな購買体験を活用し、顧客エンゲージメントと売上の大幅改善を実現しました。 こうした「動画シフト」への対応は、EC事業者にとって競争力を左右する重要な要素となっています。 こうした環境の中で、FUTURE FOXはFireworkを導入し、わずか数ヶ月で大きな成果をあげました。動画を視聴したユーザーのコンバージョン率（CVR）は非視聴者と比較して約5倍に向上し、サイト滞在時間や平均PV数も3〜5倍に増加しました。また、広告運用においてはCPAを抑制しながら初回購入から利益を確保することに成功し、いずれもFirework導入企業の平均成果（CVR2.5倍）を大きく上回る成果が出ています。 本件により、高画質動画やフローティング表示機能、商品ページに直結するシームレスな購買導線で解消しました。さらに、専任サポートとデータ活用による改善支援を通じて、顧客体験と成果の両立を実現し、革新的な動画体験を通じて、国内外のブランドとともにEC事業の進化を支援してまいります。 FUTURE FOX マーケティング担当 原田優佑 氏のコメント 「Firework導入で、動画視聴者のCVRが最大5倍となり、売上・エンゲージメントが飛躍的に向上しました。『お客様ならどんな動画を見たいか』という視点で制作し、Fireworkの高画質と購買導線が成果を後押ししています。」 Firework Japan株式会社 Country Manager 田島 一樹のコメント 「FUTURE FOX様は、動画シフトが加速する時代において、動画を軸としたマーケティングをいち早く取り入れ、大きな成果を上げられました。Fireworkは今後も、こうした先進的な取り組みを行う企業様とともに、新しい顧客体験の創出と事業成長を支援してまいります。」 Fireworkについて また、Fireworkは世界37カ国でサービスを展開し、1,000以上のブランドや小売業者、メディア企業に導入されています。日本市場においても、企業のデジタルトランスフォーメーションを支援し、オンライン上での人と人とのつながりを創出することで、次世代の顧客体験を提供しています。
Firework Frequently Asked Questions (FAQ)
When was Firework founded?
Firework was founded in 2017.
Where is Firework's headquarters?
Firework's headquarters is located at 2 West 5th Avenue, San Mateo.
What is Firework's latest funding round?
Firework's latest funding round is Series B.
How much did Firework raise?
Firework raised a total of $214.26M.
Who are the investors of Firework?
Investors of Firework include American Express Ventures, SoftBank, Informed Ventures, IDG Capital, Lightspeed China Partners and 7 more.
Who are Firework's competitors?
Competitors of Firework include Whatnot, ShareChat, SWIRL, TalkShopLive, Popshop Live and 7 more.
What products does Firework offer?
Firework's products include AVA (AI Video Assistant) and 4 more.
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Compare Firework to Competitors
Livescale is a social commerce platform that focuses on enhancing digital commerce through live shopping experiences. The company offers an all-in-one solution that includes a live shopping platform along with strategy, production, and talent services to help businesses plan and execute live events. Livescale primarily serves clients ranging from small businesses to large enterprises, offering personalized approaches to increase sales, engagement, and conversion rates. It was founded in 2016 and is based in Montreal, Canada.
Immerss focuses on enhancing the online shopping experience by integrating personalization and live interaction capabilities into e-commerce platforms. The company offers digital clienteling and livestream shopping solutions that allow retail associates to engage with customers through one-on-one shoppable video calls, dynamic chat engagements, and live streaming events. Immerss primarily serves industries such as footwear, apparel, jewelry, home decor, accessories, beauty, electronics, and sporting goods. It was founded in 2015 and is based in Dallas, Texas.
buywith specializes in live commerce and operates within the social commerce industry. It offers a livestream shopping platform that transforms e-commerce into video shopping experiences, featuring shoppable videos, live event hosting, and social media multi-streaming. The platform primarily caters to brands looking to engage with the creator economy and modern consumers, particularly Gen Z and Millennials. It was founded in 2018 and is based in Tel Aviv, Israel.
ONLIVE.SITE provides video-enabled eCommerce tools and operates within the digital retail technology sector. The company offers virtual sales agents, live shopping, shoppable videos, and 3D immersive streaming to support customer engagement and sales conversion for businesses. ONLIVE.SITE serves sectors that use interactive and immersive shopping experiences, including automotive, consumer electronics, telecommunications, fashion and retail, real estate, and beauty and cosmetics. It was founded in 2020 and is based in Barcelona, Spain.
ShopShops is a live shopping platform that offers pre-owned and brand-new luxury fashion items. The company provides products including designer handbags, shoes, jewelry, and accessories through livestream shopping events. Customers can participate in dialogues with hosts and influencers, ask questions, and receive advice while exploring various boutiques and sales. It was founded in 2016 and is based in New York, New York.
Smartzer specializes in video commerce technology within the e-commerce sector. The company offers interactive video players that enable consumers to click on items within a video to see more information and purchase links, as well as live shopping solutions that allow for real-time customer engagement. Smartzer's technology is designed to be scalable and user-friendly, providing a seamless shopping experience through videos. It was founded in 2012 and is based in Surrey, United Kingdom.
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