Investments
881Portfolio Exits
157Funds
19Partners & Customers
10About Greycroft
Greycroft is a venture capital firm that invests in technology across various sectors. The company provides funding and support to companies in software, sustainability, and consumer brands. Greycroft invests in sectors such as AI infrastructure, intelligent enterprise applications, and sustainability solutions. Greycroft was formerly known as Greycroft Partners. It was founded in 2006 and is based in New York, New York.
Expert Collections containing Greycroft
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Find Greycroft in 5 Expert Collections, including Direct-To-Consumer Brands (Non-Food).
Direct-To-Consumer Brands (Non-Food)
37 items
Startups selling their own branded products directly to consumers via online/mobile channels, rather than relying on department stores or big online marketplaces.
Store tech (In-store retail tech)
56 items
Startups aiming work with retailers to improve brick-and-mortar retail operations.
Robotic Process Automation
10 items
RPA refers to the software-enabled automation of data-intensive tasks that are low-skill but highly sensitive operationally, including data entry, transaction processing, and compliance.
CB Insights Consumer Smart Money Investors - 2020
25 items
Track the world's top-performing VC investors in consumer. Firms are presented in alphabetical order.
CB Insights Insurtech Smart Money Investors - 2020
25 items
Track the world's top-performing VC investors in insurtech. Firms are presented in unranked order.
Latest Greycroft News
Sep 12, 2025
What was once dismissed as a chatbot kicked off an AI boom of epic proportions and—as billions have flowed into AI startups of all kinds—OpenAI has become the most valuable startup ever, less than a month ago hitting a $500 billion valuation. This week, at Fortune Brainstorm Tech, I brought my most pressing questions to GV CEO and managing partner David Krane and Greycroft cofounder and managing partner Dana Settle. Krane and Settle are investors, of course—but they're also stewards of key VC institutions, at a time when both venture capital and startups are in flux. Where is the AI boom right now? “No question: we're early,” said Krane. “Third pitch, top of the second inning, driving at Formula One speeds.” He added: “This is a pitch clock that we've never seen before. This game is moving incredibly quickly, for better and for worse.” Settle also thinks it's still exceptionally early. “It's absolutely a long cycle, and we're at the very, very, very beginning,” said Settle, adding: “I'm always thinking about the metaphor, back to Internet days. And I don't know, maybe AOL? I think that's where we are, but it's moving so much faster.” This AI-fueled speed raises questions, both said, about the most productive places to focus. As Krane put it: “With all this speed, with this abundance of capital deployment, are we directing people, directing these financial resources at the most important problems and the biggest opportunities?” Both Settle and Krane have seen AI startups (like OpenEvidence) gaining traction in healthcare, while Krane emphasized law and Settle's seen applications in manufacturing and defense. One thing that's clear, though, is that some startup norms of the last decade are shifting. Small teams, they said, are back. “We are having a bit of a renaissance of the power of small teams,” said Krane, who was employee number 84 at Google . “I remember looking at teams across the Valley with hundreds of employees working on a fairly narrowly-defined problem and not succeeding. And then in early Google , there were two or three of the right researchers and engineers working on the exact same problem. Time and again, Google would find success.” It's a bit of a Back to The Future moment. “At the beginning of the venture capital world, it was two people in a garage,” said Settle. “So, maybe we're just back to that. The cost to start a company went from $10 million to $100,000 overnight.” That said, there are inevitably and completely new dynamics playing out. I closed by asking if Krane and Settle: Will we see a trillion-dollar startup? Neither hesitated, agreeing immediately, “absolutely.” See you Monday, Allie Garfinkle X: @agarfinks Email: alexandra.garfinkle@fortune.com Submit a deal for the Term Sheet newsletter here Joey Abrams curated the deals section of today's newsletter. Subscribe here This story was originally featured on Fortune.com
Greycroft Investments
881 Investments
Greycroft has made 881 investments. Their latest investment was in Invisible as part of their Series A on September 16, 2025.

Greycroft Investments Activity

Date | Round | Company | Amount | New? | Co-Investors | Sources |
---|---|---|---|---|---|---|
9/16/2025 | Series A | Invisible | $100M | No | Acrew Capital, B&Y Venture Partners, Backed VC, Deepwater Asset Management, Freestyle Capital, HOF Capital, Princeville Capital, Rocketeer Group, Tallwoods Capital, and Vanara Capital | 2 |
9/11/2025 | Series A | Penguin Ai | $25M | Yes | California Health Care Foundation, Horizon Mutual Holdings, ManchesterStory Group, Matt Kozlov, Overwater Ventures, SemperVirens Venture Capital, Snowflake Ventures, UPMC Enterprises, and Watershed Ventures | 3 |
9/4/2025 | Series B | Lead Bank | $70M | Yes | 6 | |
7/15/2025 | Series A | |||||
7/7/2025 | Series B - VI |
Date | 9/16/2025 | 9/11/2025 | 9/4/2025 | 7/15/2025 | 7/7/2025 |
---|---|---|---|---|---|
Round | Series A | Series A | Series B | Series A | Series B - VI |
Company | Invisible | Penguin Ai | Lead Bank | ||
Amount | $100M | $25M | $70M | ||
New? | No | Yes | Yes | ||
Co-Investors | Acrew Capital, B&Y Venture Partners, Backed VC, Deepwater Asset Management, Freestyle Capital, HOF Capital, Princeville Capital, Rocketeer Group, Tallwoods Capital, and Vanara Capital | California Health Care Foundation, Horizon Mutual Holdings, ManchesterStory Group, Matt Kozlov, Overwater Ventures, SemperVirens Venture Capital, Snowflake Ventures, UPMC Enterprises, and Watershed Ventures | |||
Sources | 2 | 3 | 6 |
Greycroft Portfolio Exits
157 Portfolio Exits
Greycroft has 157 portfolio exits. Their latest portfolio exit was Thirty Madison on September 03, 2025.
Date | Exit | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Acquirer | Sources |
---|---|---|---|---|---|
9/3/2025 | Acquired | Remedy Meds | 7 | ||
8/22/2025 | Acquired | 7 | |||
7/22/2025 | Acquired | 29 | |||
Date | 9/3/2025 | 8/22/2025 | 7/22/2025 | ||
---|---|---|---|---|---|
Exit | Acquired | Acquired | Acquired | ||
Companies | |||||
Valuation | |||||
Acquirer | Remedy Meds | ||||
Sources | 7 | 7 | 29 |
Greycroft Acquisitions
1 Acquisition
Greycroft acquired 1 company. Their latest acquisition was College Fashionista on October 28, 2016.
Date | Investment Stage | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Total Funding | Note | Sources |
---|---|---|---|---|---|---|
10/28/2016 | Acquired | 1 |
Date | 10/28/2016 |
---|---|
Investment Stage | |
Companies | |
Valuation | |
Total Funding | |
Note | Acquired |
Sources | 1 |
Greycroft Fund History
19 Fund Histories
Greycroft has 19 funds, including Greycroft Coca-Cola System Sustainability Fund.
Closing Date | Fund | Fund Type | Status | Amount | Sources |
---|---|---|---|---|---|
7/12/2023 | Greycroft Coca-Cola System Sustainability Fund | $137.7M | 2 | ||
4/26/2023 | Greycroft Growth IV | $980M | 2 | ||
4/26/2023 | Greycroft Partners VII | $980M | 2 | ||
10/15/2021 | Greycroft Partners II | ||||
11/18/2020 | GC Co-Invest SCP |
Closing Date | 7/12/2023 | 4/26/2023 | 4/26/2023 | 10/15/2021 | 11/18/2020 |
---|---|---|---|---|---|
Fund | Greycroft Coca-Cola System Sustainability Fund | Greycroft Growth IV | Greycroft Partners VII | Greycroft Partners II | GC Co-Invest SCP |
Fund Type | |||||
Status | |||||
Amount | $137.7M | $980M | $980M | ||
Sources | 2 | 2 | 2 |
Greycroft Partners & Customers
10 Partners and customers
Greycroft has 10 strategic partners and customers. Greycroft recently partnered with Scopely on .
Date | Type | Business Partner | Country | News Snippet | Sources |
---|---|---|---|---|---|
Partner | United States | 1 | |||
Partner | United States | 1 | |||
Partner | United States | 1 | |||
Partner | |||||
Partner |
Date | |||||
---|---|---|---|---|---|
Type | Partner | Partner | Partner | Partner | Partner |
Business Partner | |||||
Country | United States | United States | United States | ||
News Snippet | |||||
Sources | 1 | 1 | 1 |
Greycroft Team
9 Team Members
Greycroft has 9 team members, including current Founder, Managing Partner, Dana Settle.
Name | Work History | Title | Status |
---|---|---|---|
Dana Settle | Truveo, and Lehman Brothers | Founder, Managing Partner | Current |
Name | Dana Settle | ||||
---|---|---|---|---|---|
Work History | Truveo, and Lehman Brothers | ||||
Title | Founder, Managing Partner | ||||
Status | Current |
Compare Greycroft to Competitors

Accel is a venture capital firm that invests in and partners with teams from the inception of private companies through their growth phases, primarily in the technology sector. Accel was formerly known as Accel Partners. It was founded in 1983 and is based in Palo Alto, California.

Sequoia Capital is a venture capital firm that focuses on supporting startups from inception to initial-public offering (IPO) within sectors. They provide investment funding and strategic support to help companies grow and succeed. Sequoia Capital primarily serves technology-driven sectors and businesses aiming to become market leaders. It was founded in 1972 and is based in Menlo Park, California.

Felicis is a venture capital firm focused on providing investment and support to early-stage and growth-stage companies in various sectors. It specializes in areas including AI, health and bio, infrastructure, security, and vertical SaaS. Felicis also offers programs for executive coaching and development for founders. It was founded in 2006 and is based in Menlo Park, California.
Bessemer Venture Partners invests in technology sectors and supports entrepreneurs in building companies. The company provides funding and guidance to startups at various growth stages, particularly in the enterprise, consumer, and healthcare areas. Its investment portfolio includes sectors such as artificial intelligence (AI) and machine learning (ML), biotechnology, cloud computing, consumer products, cybersecurity, fintech, and vertical software. It was founded in 1911 and is based in San Francisco, California.

Sky Startup Investments & Partnerships operates as a venture capital firm, focusing on funding and collaborating with early-stage startups. The company provides financial backing, strategic guidance, and networking opportunities to new businesses in various industries. It aims to support entrepreneurial endeavors and foster innovation by identifying and nurturing emerging companies with growth potential. Through their investments and partnerships, they seek to contribute to the success and expansion of innovative ventures while generating returns for their investors. It was founded in 1995 and is based in Isleworth, United Kingdom.
Swanlaab USA Ventures is a venture capital firm focused on investing in technologies within the series A and B financing stages. The firm specializes in B2B technology and software investments, leveraging a strategy that emphasizes sustainable competitive advantages and impact investment. Swanlaab USA Ventures primarily targets the technology sector, with a particular focus on healthcare, information technology, and internet-based businesses. It was founded in 2021 and is based in Wilmington, Delaware.
Loading...