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FINANCE | Investment Firms & Funds
greycroft.com

Investments

881

Portfolio Exits

157

Funds

19

Partners & Customers

10

About Greycroft

Greycroft is a venture capital firm that invests in technology across various sectors. The company provides funding and support to companies in software, sustainability, and consumer brands. Greycroft invests in sectors such as AI infrastructure, intelligent enterprise applications, and sustainability solutions. Greycroft was formerly known as Greycroft Partners. It was founded in 2006 and is based in New York, New York.

Headquarters Location

292 Madison Avenue Floor 8

New York, New York, 10022,

United States

212-756-3508

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Expert Collections containing Greycroft

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Find Greycroft in 5 Expert Collections, including Direct-To-Consumer Brands (Non-Food).

D

Direct-To-Consumer Brands (Non-Food)

37 items

Startups selling their own branded products directly to consumers via online/mobile channels, rather than relying on department stores or big online marketplaces.

S

Store tech (In-store retail tech)

56 items

Startups aiming work with retailers to improve brick-and-mortar retail operations.

R

Robotic Process Automation

10 items

RPA refers to the software-enabled automation of data-intensive tasks that are low-skill but highly sensitive operationally, including data entry, transaction processing, and compliance.

C

CB Insights Consumer Smart Money Investors - 2020

25 items

Track the world's top-performing VC investors in consumer. Firms are presented in alphabetical order.

C

CB Insights Insurtech Smart Money Investors - 2020

25 items

Track the world's top-performing VC investors in insurtech. Firms are presented in unranked order.

Latest Greycroft News

GV's David Krane and Greycroft's Dana Settle break down where the AI boom really stands at Fortune Brainstorm Tech

Sep 12, 2025

What was once dismissed as a chatbot kicked off an AI boom of epic proportions and—as billions have flowed into AI startups of all kinds—OpenAI has become the most valuable startup ever, less than a month ago hitting a $500 billion valuation. This week, at Fortune Brainstorm Tech, I brought my most pressing questions to GV CEO and managing partner David Krane and Greycroft cofounder and managing partner Dana Settle. Krane and Settle are investors, of course—but they're also stewards of key VC institutions, at a time when both venture capital and startups are in flux. Where is the AI boom right now? “No question: we're early,” said Krane. “Third pitch, top of the second inning, driving at Formula One speeds.” He added: “This is a pitch clock that we've never seen before. This game is moving incredibly quickly, for better and for worse.” Settle also thinks it's still exceptionally early. “It's absolutely a long cycle, and we're at the very, very, very beginning,” said Settle, adding: “I'm always thinking about the metaphor, back to Internet days. And I don't know, maybe AOL? I think that's where we are, but it's moving so much faster.” This AI-fueled speed raises questions, both said, about the most productive places to focus. As Krane put it: “With all this speed, with this abundance of capital deployment, are we directing people, directing these financial resources at the most important problems and the biggest opportunities?” Both Settle and Krane have seen AI startups (like OpenEvidence) gaining traction in healthcare, while Krane emphasized law and Settle's seen applications in manufacturing and defense. One thing that's clear, though, is that some startup norms of the last decade are shifting. Small teams, they said, are back. “We are having a bit of a renaissance of the power of small teams,” said Krane, who was employee number 84 at Google . “I remember looking at teams across the Valley with hundreds of employees working on a fairly narrowly-defined problem and not succeeding. And then in early Google , there were two or three of the right researchers and engineers working on the exact same problem. Time and again, Google would find success.” It's a bit of a Back to The Future moment. “At the beginning of the venture capital world, it was two people in a garage,” said Settle. “So, maybe we're just back to that. The cost to start a company went from $10 million to $100,000 overnight.” That said, there are inevitably and completely new dynamics playing out. I closed by asking if Krane and Settle: Will we see a trillion-dollar startup? Neither hesitated, agreeing immediately, “absolutely.” See you Monday, Allie Garfinkle X: @agarfinks Email: alexandra.garfinkle@fortune.com Submit a deal for the Term Sheet newsletter here Joey Abrams curated the deals section of today's newsletter. Subscribe here This story was originally featured on Fortune.com

Greycroft Investments

881 Investments

Greycroft has made 881 investments. Their latest investment was in Invisible as part of their Series A on September 16, 2025.

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Greycroft Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

9/16/2025

Series A

Invisible

$100M

No

2

9/11/2025

Series A

Penguin Ai

$25M

Yes

3

9/4/2025

Series B

Lead Bank

$70M

Yes

6

7/15/2025

Series A

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10

7/7/2025

Series B - VI

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$XXM

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10

Date

9/16/2025

9/11/2025

9/4/2025

7/15/2025

7/7/2025

Round

Series A

Series A

Series B

Series A

Series B - VI

Company

Invisible

Penguin Ai

Lead Bank

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Amount

$100M

$25M

$70M

$XXM

New?

No

Yes

Yes

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Co-Investors

Sources

2

3

6

10

10

Greycroft Portfolio Exits

157 Portfolio Exits

Greycroft has 157 portfolio exits. Their latest portfolio exit was Thirty Madison on September 03, 2025.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

9/3/2025

Acquired

$XXM

Remedy Meds

7

8/22/2025

Acquired

$XXM

7

7/22/2025

Acquired

$XXM

29

6/3/2025

Acquired

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$XXM

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10

5/22/2025

IPO

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$XXM

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10

Date

9/3/2025

8/22/2025

7/22/2025

6/3/2025

5/22/2025

Exit

Acquired

Acquired

Acquired

Acquired

IPO

Companies

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Valuation

$XXM

$XXM

$XXM

$XXM

$XXM

Acquirer

Remedy Meds

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Sources

7

7

29

10

10

Greycroft Acquisitions

1 Acquisition

Greycroft acquired 1 company. Their latest acquisition was College Fashionista on October 28, 2016.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

10/28/2016

$XXM

Acquired

1

Date

10/28/2016

Investment Stage

Companies

Valuation

$XXM

Total Funding

Note

Acquired

Sources

1

Greycroft Fund History

19 Fund Histories

Greycroft has 19 funds, including Greycroft Coca-Cola System Sustainability Fund.

Closing Date

Fund

Fund Type

Status

Amount

Sources

7/12/2023

Greycroft Coca-Cola System Sustainability Fund

$137.7M

2

4/26/2023

Greycroft Growth IV

$980M

2

4/26/2023

Greycroft Partners VII

$980M

2

10/15/2021

Greycroft Partners II

$XXM

10

11/18/2020

GC Co-Invest SCP

$XXM

10

Closing Date

7/12/2023

4/26/2023

4/26/2023

10/15/2021

11/18/2020

Fund

Greycroft Coca-Cola System Sustainability Fund

Greycroft Growth IV

Greycroft Partners VII

Greycroft Partners II

GC Co-Invest SCP

Fund Type

Status

Amount

$137.7M

$980M

$980M

$XXM

$XXM

Sources

2

2

2

10

10

Greycroft Partners & Customers

10 Partners and customers

Greycroft has 10 strategic partners and customers. Greycroft recently partnered with Scopely on .

Date

Type

Business Partner

Country

News Snippet

Sources

Partner

United States

1

Partner

United States

1

Partner

United States

1

Partner

United States

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10

Partner

United States

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10

Date

Type

Partner

Partner

Partner

Partner

Partner

Business Partner

Country

United States

United States

United States

United States

United States

News Snippet

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Sources

1

1

1

10

10

Greycroft Team

9 Team Members

Greycroft has 9 team members, including current Founder, Managing Partner, Dana Settle.

Name

Work History

Title

Status

Dana Settle

Founder, Managing Partner

Current

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Name

Dana Settle

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Work History

Title

Founder, Managing Partner

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Status

Current

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