It is imperative that brands and retailers have an original content strategy, as they are competing with streaming, gaming, and social media platforms for consumer attention.
With content demand on the rise, brands and retailers face the additional challenge of creating a sufficient amount of quality content across different platforms to engage and convert users. As a result, they are turning to new solutions to create, manage, and distribute content at scale.
Generative AI developments are only propelling the space forward. Content creation and distribution solutions are quickly incorporating GenAI to expedite content creation and creative processes at an unprecedented rate.
Notably, incumbents like Coca-Cola and Carrefour are already adopting GenAI content solutions to drive efficiencies in their content strategies.
This report evaluates 17 tech markets that brands & retailers should monitor, vet, and prioritize.
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