Social commerce is changing the way people shop.
Brands, retailers, and individual sellers around the globe are increasingly using technology to enable full shopping experiences on social media platforms. The approach is projected to drive $1T+ in sales by 2025, according to Accenture — up 2x from 2021.
B2B social commerce tech is becoming more automated, making it simpler for brands to set up stores across a range of platforms and channels. These B2B technologies tend to be geared toward driving engagement and personalizing the shopping experience. Meanwhile, consumer-facing social commerce platforms are expanding their reach in emerging markets by making it easier for local entrepreneurs to sell their wares directly on social platforms where people are already spending a lot of their time.
Using CB Insights data, we identified 82 early-stage tech companies enabling social commerce, from influencer marketing platforms to checkout enablement.
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